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About Us What Is BrokenCurve Remember, back in the day, those kids who totally messed up the grading curve for the rest of the class? They went outside the norm and changed the game for everyone else. We remember them too. They were us and we are still committed to doing things above and beyond the norm! BrokenCurve Distribution Technology Solution BrokenCurve (BC) offers more than just a broadband channel. In fact our core competency is providing the technology and business solutions that powers and monetize broadband channels and other web properties. Our solutions empower our content partners, marketers and web partners, within the global urban community to deepen the sense of community, collaboration, and loyalty for their properties and thereby increase their revenue potential. Other BrokenCurve business and technology solutions include our Set-Top Box solution (via IPTV), mobile broadcasting solution and our proprietary Dynamic Targeting solution among others. Learn More Broken Curve as a Digital Syndicated Network BrokenCurve offer new and innovative tools and ideas to broadcast, distribute and monetize your content across our syndicated network of web publishers. In addition to giving urban audiences a platform to enjoy quality content on www.brokencurve.com, the BrokenCurve Media Group also has a growing global network of web publishers who need content for their respective sites and BrokenCurve distributes content to them as well. This works well for both content creators looking to maximize distribution of their creative product and for marketers and advertisers looking to maximize brand impressions and exposure to their particular products or services. BrokenCurve allows them to target narrowly by region or globally! Best of all, because it all is delivered via BrokenCurve servers, the web analytics for all sites are monitored and tabulated for real-time success measurement and compensation to content partners participating in the ad revenue share program. Join the network BrokenCurve as a Broadband Channel BrokenCurve.com is a place to express, to share and to connect with like-minded, progressive “doers” making things happen and changing the game around us everyday. The Broadband channel component of BrokenCurve is a portal for creators of urban-relevant content from around the world to share their product with a global audience. But, unlike other video sharing platforms, the BrokenCurve experience is more akin to the television viewing experience in that the content continues uninterrupted. You don’t have to keep searching for content, although you can, you can let it play, create your own playlist or search for individual clips – the choice is yours! Plus, BrokenCurve allows you to take your playlist to other sites, such as MySpace or Facebook to share with your friends. The real incentive for many of our content partners, however, is the opportunity to monetize their content based on its popularity because BrokenCurve has an ad revenue share program that pays out based on actual views of content! Broadcast your content BrokenCurve is a Social Network The BC Fam debuts on version 2.0 due in Spring ‘08. BC Fam will distinguish itself from all other social networks out there with a whole new spin on the concept! You will be able to experience a whole new level of interactivity and connectivity! We can hardly wait to introduce you to the Fam! BrokenCurve is a Strategic Resource Because the new media frontier is uncharted and the urban market so very elusive, BrokenCurve can not only serve as a media vehicle, but a strategic partner in develop-developing both strategies and implementing creative solutions for marketers feeling doubly apprehensive about their ability to deliver relevant, impact-generating messages within this medium and to this target. BrokenCurve is a resource and guide through the wilderness able to offer consumer insights through research, strategic planning and custom creative development for the BrokenCurve platform or beyond. In addition, recognizing the importance of experiential/engagement marketing in reaching urban consumers, offline event conceptualization and executions is a key BrokenCurve capability and client service offering. BC TEAM Who is BrokenCurve? It seems like college dorm rooms are the incubators and breeding grounds for internet entrepreneurs and BrokenCurve is no exception. The campus was Georgia Tech in Atlanta, but this time it was a couple of “brothas” putting their spin on things. For more than two years, Neil Nelson and Iziah Reid, both engineering majors of Jamaican-American parentage, researched the digital convergence phenomenon and created BrokenCurve. Iziah, the technical wizard, developed and wrote the proprietary code for the many unique features of BrokenCurve. Neil, the process-oriented industrial engineer who went from a corporate position helping Home Depot figure out logistics of global expansion to figuring out the logistics of developing a platform for urban expression heads business development. In its two month BETA test, BrokenCurve broadcast Caribbean content exclusively because of personal and professional relationships that were already in place and easily leveraged within this space. Even with such a narrow focus, the site still managed to generate an amazing 2 million plus page views per month! With its expansion into broader global urban culture the growth is unlimited! |
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